Morrison has over 10-years’ worth of account management experience, including six years at Paymentshield as business development manager (BDM) and later regional sales manager.
His primary focus will be to work closely with the networks, clubs and service providers Key Group has partnered with and supports.
Jason Ruse, business development director at Key Group, said: “We are extremely pleased to welcome Alistair to the group as one of our national account managers.
“He brings with him a wealth of knowledge and experience that we know will be an asset to our expanding team.
“With such a wide range of brands, it’s important to ensure we have a strong point of contact who can nurture our existing relationships as well as build new ones.
“We’re very much looking forward to working with Alistair.”
Morrison added: “I am delighted to be joining the team.
“This role felt like a natural progression for me to utilise my experience in strengthening business relationships, as well as helping Key Group achieve its long-term ambitions for growth.
“It’s a fantastic opportunity to work with the acknowledged leader in the sector.”