Identity credentials are encrypted and stored on the user’s smartphone, with HooYu unable to access this data.

This can then be used for any service that requires ID verification – such as opening a bank account or buying a house.

A study conducted by HooYu found that 74% of respondents are “frustrated” at having to provide personal information on a regular basis, with 89% interested in a re-usable digital identity service.

HooYu marketing director David Pope comments: “Some of our clients asked us about building a digital identity for their users to port between their portfolio brands, for example large banking groups or multi-brand online gambling operators.

“Other clients such as mortgage lenders or law firms want us to join the dots for house buying and selling journeys where the user is asked to prove their identity to four different parties as part of one transaction.”

And non-profit Open Identity Exchange chief executive Nick Mothershaw says: “The last twelve months have proved formative as government, industry and identity providers have coalesced around a set of standards in interoperable re-usable digital identity and we welcome identity providers such as HooYu as members of OIX, as together we help make digital identity a reality.”