Fintech firm Finova says it has rebranded rivals eKeeper and Burrow and integrated them onto its own platform, which offers brokers a range of digital services, such as customer onboarding and anti-money laundering checks.

Its cloud mortgages and savings platform is used by over 3,000 users across 680 broker firms, the fintech says the new users to the service have jumped by 80% over the last two years.

Private equity firm Norland Capital is behind Finova and over the last four years the tech firm acquired a range of rivals to boost its market presence.

The platform also offers customer relationship management, credit checking and marketing software.

Finova commercial director David Bennett says: “In the last two years we have strived to improve the quality of this product, from integrating several valuable features to making the platform as accessible as possible.

“We are pleased to see our efforts result in a large boost in new sales, as well as strong retention, which we hope to continue as we move forwards as Finova.

“Having already delivered new onboarding tools, client portals and retention solutions, work is already underway on single sign-on and verification services, all of which will be integrated to the existing solution.”

“By innovating to create value, we aim to support businesses in the mortgage and savings market, regardless of their scope or size.”