Pure Retirement returns to higher loan-to-value lifetime mortgage loans and cuts fees across selected products.
The lender now offers up to 40% LTV at age 70, and 50.5% from age 80 on its Special 3 Heritage deals – and is now available to applicants aged 60 and above, and on both single and joint life basis.
It has also scrapped arrangement fees across its standard products, excluding Heritage Freedom loans.
The business says its Heritage Freedom offers are aimed at “customers who expect to receive a larger cash payment, perhaps from an inheritance, a family member, investment, or pension, and wish to use this to reduce the cost of their lifetime mortgage”.
Pure Retirement head of product Chris Buchanan adds: “The combination of our higher LTVs, removal of the arrangement fee across the standard Heritage range and our market-leading service will be a compelling proposition for advisers.
“In addition, reducing the minimum age and opening up to joint life will help to make the higher LTVs more accessible for clients.”