Finova has appointed Daniel Broadhurst as commercial director.

Broadhurst joins with 20 years of experience in banking and financial services.

He spent more than 10 years in senior roles at banks, developing knowledge of loan operations and lending services, before moving into technology.

Most recently, Broadhurst worked at nCino as regional vice president of sales.

In his new role, Broadhurst will be responsible for driving Finova’s commercial strategy, strengthening partnerships, supporting the company’s growth and helping to modernise lending processes and technology architecture across the UK market.

Finova commercial director Daniel Broadhurst says: “The lending market is continuing to evolve at pace, and right now, rapid changes are arriving all the time.”

“Lenders are contending with new operational challenges on a daily basis, and I could not imagine a more exciting time to join a company like Finova.”

“The company has built a huge market presence in the UK thanks to its diverse product offering and deep talent pool.”

“I’m excited to contribute to the next chapter of growth and to deliver solutions that create lasting value for our clients and the wider market.”