McCulloch has more than 25 years’ in consumer focused financial services roles and has previously held director positions at Countrywide, and ComparetheMarket.com. Most recently he was global head of wealth & insurance, digital as a channel at HSBC.

He joins ULS technology to direct commercial strategy and execution and drive growth through DigitalMove. He will also focus on delivering growth in the eConveyancer business.

Jesper With-Fogstrup, chief executive officer at ULS technology, said “I am very pleased to welcome Simon to ULS technology. We have worked together in the past and I know that Simon will be an asset to our business and to our quest to revolutionise the home buying, selling and owning experience through digital consumer and customer-focused experiences.”

McCulloch added: “ULS technology has a clear vision of what it wants to achieve and a real opportunity to introduce real transparency to home moving, making the process truly consumer and customer focused and efficient. This home platform presents a really exciting prospect to help ULS reach its objectives and make a really tangible difference to people’s lives in the home moving and owning process.”