Vida is increasing proc fees by 0.6% for clubs and networks and by 1% for packagers.

The lender says the increase is to acknowledge the time and effort intermediaries put into maintaining their relationships.

The move comes as part of the lender’s brand refresh, which includes increasing product numbers from 90 to 270 and product tiering to allow for more effective pricing.

Vida director of mortgage distribution Richard Tugwell says: “As a lending specialist, Vida is now a forward looking and nimble business, and our aim is to ensure we consistently deliver a first-class intermediary experience and provide a great range of product options for our broker’s clients.

“The long-term implications of the recent pandemic mean there is a new generation of borrowers with increasingly complex financial situations who need the support of specialist lenders. Vida has worked closely with its intermediary partners to design a process that makes the journey of using its tiered products as simple and straightforward as possible, for both the broker and the borrower.

“We are committed to continually enhancing our service and product offering to provide these borrowers with greater choice and flexibility. The initiatives launched today are another step in achieving this, and we’re confident that these offerings are a great solution to help borrowers who are cut out of traditional mainstream lending.

“With more changes set to come, we are fully committed to ensure that we meet our stated ambitions to have a market leading proposition, keen pricing, high service levels and a sales and relationship team available when brokers need them. By concentrating on this we will help intermediaries to build longer lasting relationships with their clients.”

In July last year, Vida launched its Intermediary Product Switch Portal, that promised to allow the arrangement of a product switch online in less than 15 minutes.