By Karen Deis
Do you identify with any of these marketing scenarios?
Your CRM sends a monthly email to your past clients. Do they respond to your email and thank you for the information? Do you respond back and offer them “something of value”?
One of your marketing strategies is to call five past clients per week. Other than asking for a referral or letting them know what’s happening in the mortgage world, are you offering them “something of value”?
You post something on social media and you get a comment from a past client. Do you private message them and offer them “something of value?”
Well, if you are looking for a way to stay in touch and provide valuable information to your past clients, consider implementing an Annual Real Estate Review Strategy.
Here you will find the detailed outline; and, in a nutshell, it’s a way to provide the current market value of their home and also reconnect with the real estate agent who sold them the home.
