The CRM and mortgage management platform will be using SolutionBuilder, AlphaTrust and PreQuo.

It has already successfully linked up with Twenty7Tec’s ‘Source’ mortgage sourcing system and is working on a range of integrations which, like the new relationship with iPipeline, will provide users with an expanded platform which not only manages all client information now and in the future, but also, through its modular construction, offering seamless integration with other service providers.

Tanjir Sugar, Mortgage Magic’s chief executive, said the platform was constantly developing, and thanks to its AI and blockchain construction was becoming a complete system for managing customers and their mortgage journeys from enquiry to completion.

He continued: “Mortgage Magic and the technology that underpins it is mirrored by iPipeline’s commitment to technological development by providing the architecture that links insurance solutions to the intermediary end user.

“By linking our platform to iPipeline’s solutions, our users can seamlessly provide customers with insurance solutions without having to leave Mortgage Magic’s CRM system.  We are delighted to make iPipeline’s innovative solutions available to our growing user base.”

Paul Yates, product strategy director at iPipeline, added: “We are delighted Mortgage Magic has taken our webservices to power their platform.

“Mortgage brokers can experience a seamless end-to-end journey with customer engagement early in the protection conversation, to then complete the protection sourcing to best meet their customer’s needs.

“Letters of recommendation are automatically generated once a policy has been selected to remove friction during the process, enabling the customer to act without delay, which we’ve seen to be of vital importance in a remote or smart working world.”