Broker When The Bank Says No has been announced as the first firm to join the inaugural Habito Accelerator programme.

Habito launched what it calls an ‘industry first’ programme to help support and scale UK mortgage broker firms in March 2025. It offers places to just three firms per cohort. Each participating firm receives strategic guidance, technology enablement, and the opportunity to become part of the broader Habito growth story.

When The Bank Says No was founded to support customers turned away by mainstream lenders and was selected for the Habito programme due to its “rapid growth, bold vision, and unwavering commitment to helping underserved borrowers.”

The firm was selected from a pool of over 60 broker firms, following a rigorous evaluation process.

It will now receive tailored mentorship from Habito chief executive Ying Tan and his senior leadership team, as well as access to Habito’s award-winning technology platform, operational infrastructure, and the potential to be part of the company’s mergers and acquisitions strategy.

Tan says: “We’re absolutely thrilled to welcome *When The Bank Says No* into our very first Accelerator cohort. They exemplify everything this programme was built for-entrepreneurial spirit, a strong mission, and a relentless drive to innovate. We can’t wait to support them as they continue to grow and help more customers get the mortgages they deserve.”

When The Bank Says No managing director Emma Jones says: “We are absolutely over the moon to be part of the first Habito Accelerator cohort. To be chosen from such a strong field is a huge honour and testament to the team’s hard work and vision. We’re on a mission to help people who’ve been told ‘no’ by the banks and with the backing/guidance of Habito, we’re ready to take that mission even further and faster.”