Winter may be a quieter season for listings and sales, but with fewer homes on the markets and less competition, it’s good news for sellers with more chance of their property standing out from the rest. Don’t let shorter days and colder weather put a damper on your home selling plans. Improve your chances of a successful sale this winter, with 3 strategies to showcase your home at its best even during the coldest months of the year.

Embrace the cosy factor

Winter offers the perfect opportunity to showcase your home's comfort and warmth during the colder months. From incorporating winter-themed decor to creating inviting spaces that evoke a sense of cosiness, there’s no better time to show off your home’s features than during winter open homes.

If natural light doesn’t flood into your home during open homes or when potential buyers are viewing, turn on lamps and lights to give your home a lift and make it feel bright, spacious, and appealing.

Turn up the temperature by switching on heaters in every room to create a warm and inviting space, and ensure damp and mould is treated and cleaned, and that your home is well-ventilated and free of condensation.

Maximise curb appeal

While winter may conceal your home's exterior charm, it doesn't mean you have to give up on making a stellar first impression. Enhance your home's curb appeal even in the midst of cold weather, by utilising the exterior space in your garden and outdoor areas.

Get the water blaster out and clean your home’s exterior, paths, and driveway. Cut back trees and shrubs around windows and doors to let the light inside your home. Pull out the weeds, tidy the garden and mow the lawn, and touch up on any untidy bits of paint outside your home. Add bold house numbers to ensure your home is easy to find, clean or pack away outdoor furniture, and add some winter flowering plants to brighten up the outdoor space.

Get help from an expert

Collaborating with a local real estate agent who has a track-record of successful sales in your area is a great way to ensure your home is marketed to showcase its unique features and achieve the best sales price.

Before choosing a real estate agent, get recommendations from family and friends, attend open homes in your area to get insight into how real estate agents work, check references and reviews, and meet with potential candidates to find someone you feel comfortable with.

A good real estate agent will provide advice about the best way to market your home in winter and talk you through the various methods of sale. They can also help you price up your home competitively to meet the market. Work with a real estate agent – such as those at Harcourts – who can present your home in the best possible light to secure the highest sales price possible.

If you’re planning to buy a new home once your existing home is sold, talk to a Mortgage Express branded adviser about getting pre-approved finance for your new mortgage. And, if you need bridging finance to cover you between selling your existing home and buying a new home, the team at Mortgage Express can provide advice about that too.