OSB Group has promoted Adrian Moloney to group lending distribution director.

The promotion is part of the group’s AI focus and digital-first strategy.

In his expanded role, Moloney will be responsible for shaping and delivering OSB Group’s lending distribution strategy across its three specialist lending brands: Precise, Rely and InterBay.

This includes a strong focus on digital innovation, AI-enabled experience, and frictionless intermediary journeys.

OSB Group group managing director, mortgages and savings Jon Hall says: “Adrian has been instrumental in building trusted partnerships with intermediaries and growing our diversified lending offering over many years.”

“Adrian’s promotion marks an important step in our strategy to combine human expertise with digital and AI-driven capability. Adrian has a strong track record of leadership and a clear vision for how technology can enhance – not replace – trusted broker relationships.”

Commenting on his promotion, Moloney adds: “I’m delighted to take on this role at such a pivotal moment for OSB Group. We have a real opportunity to redefine how specialist lenders support intermediaries by using digital and AI in practical, meaningful ways – from smarter case progression to better insight and faster decisions.”