The move will now see the building society offer 90% LTV up to £1m.

In total the Dudley has introduced eighteen new core residential products, including 2-year fixed-rates starting from 3.69%, 3-year fixed-rates at 3.64% and 5-year fixed-rates also from 3.69%. Two products with a 1.30% discount from current SVR (4.99%) at 3.69% and finally a 1.30% discount for term product also starting at 3.69% at 90% LTV.

Features include the acceptance of gifted deposits and tiered fixed-rate LTVs on the two and 5-year fixed rates between 85 and 90% with a stepped tier at 87.5%.

Sam Ward (pictured), commercial director at the Society, said: “It is only right that as the days lengthen and with Easter on the horizon, the Dudley unveils a fresh, new product range for our introducers and their customers.

“Whether purchasing or remortgaging there is something here for everyone.

“Fixed rates over two, three and 5-year terms, discounted rate products over two years or for the mortgage term, 90% LTVs and lower rates.

“Lastly, we are particularly delighted to introduce tiered LTVs, because we wanted borrowers who had managed to save slightly higher deposits to benefit from lower rates without having to find a full 5% extra.”