The real estate company intends to provide data-led, market intelligence from across its consumer base and wider property market.
This will offer insight into homeowner and homemover behaviour as well as help to fine tune agent marketing spend.
In addition, it intends to guarantee regular innovation that drives growth, and maximise customer collaboration.
Going forward, agents will be invited to participate in the product research panel, to refine the product pipeline.
Delivering a seamlessly integrated ecosystem of products and software is also planned for.
Furthermore, the estate agent outlined that it intends to implant customers in the driving seat with easy access to products and tools when they need them.
Charlie Bryant, chief executive of Zoopla, said: “Launching our new vision to our agent partners, prospective customers, and the broader market, is an industry-defining moment.
“We want to take this opportunity to reintroduce ourselves and reset what Zoopla stands for, and what we seek to deliver for agents, homeowners, homemovers and beyond.
“More than a portal, we are an ecosystem, which unites the products, software and expertise from across the Zoopla business into one easily accessible interface.
“Agents are at the heart of everything we do, and our vision is designed to optimise the Zoopla experience, ultimately driving commercial success for our agent partners.
“We know that homeowners are moving house less often, but our vision will drive market momentum and stimulate more activity.
“We will exert our influence on the market nationally and locally and drive demand directly to our customers.”
