Market Harborough Building Society has made a new broker service commitment and refreshed its branding. 

The lender has updated its logo to incorporate bright colours and a modern abstract version of its traditional wheatsheaf emblem.

Under its new “Best for Brokers Promise” it makes five key pledges:

• That “yes means yes” –  the daily credit committee will make quick decisions that can be relied upon.
• Five-star service from complex case experts. 
• Easy access to a dedicated underwriter and regular updates.
• A guarantee of at least 24 hours’ notice of any product withdrawals.
• Access to the case hub 24/7.

Market Harborough chief executive Iain Kirkpatrick says: “This rebrand builds on our roots and positions us for the future. 

“It gives us a strong identity and reflects how we work as a leading specialist lender. 

“Our Best for Brokers Promise embodies the values we live by, setting us apart from others.

“It demonstrates how we keep brokers and clients at the forefront of our business by offering exceptional service, award-winning solutions and by doing what’s right for them.”