Aaron Farrell joins as regional account manager (RAM) for the Northeast and will be responsible for overseeing broker relationships for the lender’s buy-to-let (BTL) and residential mortgage products.

Farrell previously worked at LiveMore Mortgages, where he was a key account manager responsible for developing relationships with key intermediary partners and driving business growth.

He has a career spanning more than 15 years in the intermediary space, having also spent over seven years as business development manager at Principality Building Society, covering the North of England.

Meanwhile, Kevin Brodigan joins as proposition and delivery manager and Lloyd Turner has been hired as sourcing and distribution manager.

Both of these are newly created roles designed to support the growth of the mortgage division as well as providing an increased focus on delivering propositional change.

Brodigan is a senior professional with more than 25 years of experience in the UK mortgage and financial services sector.

He has held senior roles at Aldermore and The Co-operative Bank and is passionate about delivering outstanding customer outcomes through a combination of market insight and strategic leadership.

Turner joins brings 15 years of experience in the finance industry, including 10 years in specialist mortgages.

Most recently, he was an internal sales manager at United Trust Bank and has also held roles at Pepper Money, The Loans Engine, and Nationwide Building Society.

West One managing director of mortgages Marie Grundy says: “We’re delighted to welcome Kevin, Aaron, and Lloyd to the business at such an exciting time for our mortgage division.”

“Each brings exceptional experience and deep market knowledge, which will play an integral role in driving forward our ambitious growth plans.”

“As we continue to expand our reach and refine our proposition, these appointments reinforce our commitment to investing in the right people to deliver outstanding outcomes for our intermediary partners and their clients.”