Alexander Hall has revamped branding with a new logo, incorporating the colour yellow into its blue and white colour scheme.
The Foxtons-owned broker is now using the tagline “our advice, your home”, with the letters “a” and “h” highlighted in yellow.
The rebrand comes after Richard Merrett was brought back to the business as managing director at the start of the year by Foxtons chief executive Guy Gittins.
On his return, Merrett identified the need to update the brand to better reflect the broker’s values and the service it offers.
Merrett says: “We’ve been patiently waiting for market confidence to improve and for rates to reduce before we launched our rebrand, as we wanted to take advantage of improving market sentiment to power our ambitious growth strategy for the business.
“Of course, there remains a wealth of choice for homebuyers when it comes to mortgage providers and advisers but we truly believe that we stand out from the rest and we pride ourselves on being the trusted, objective adviser, providing sound and rational recommendations at a highly emotional time for people.
“It’s about people realising their property-owning dreams, our people provide the best advice to make that happen and our five-star Trustpilot rating showcases the incredible experience we provide.
“We have already made some significant changes to our model, with a huge focus on people, using data and expanding on our existing lead pipeline.”
