Afin Bank has appointed Sally Veitch to its board as an independent non-executive director (INED).

Veitch has a wealth of experience in financial services, including current board positions with LHV Bank and Perenna.

She previously had NED roles with Tipton & Coseley Building Society, Redwood Bank and Market Harborough Building Society.

She also brings retail expertise to her new role having spent over 13 years with Home Retail Group, the parent company of Sainsbury’s and Argos, including nearly four years as finance director for the financial and customer services division.

Veitch says: “What attracted me to Afin is that it’s a unique proposition with a truly customer-focused approach, so it sits in the sweet spot of my experience in financial services and retail.”

“At a time when digital has replaced real customer service in so many areas, it’s refreshing to join a business that has taken time to understand the needs of an important but underserved customer base.”

“I really like the people at Afin as well and have enjoyed meeting them all. They are all so positive, have a can-do attitude and are really committed to our mission. I’m delighted to be joining the bank at such an exciting point in its journey.”

Afin Bank chair Katrina Arnold adds: “We are very lucky to have Sally on our Board because she brings unique experience of providing financial services in a retail setting.”

“She knows the regulated environment, but she also understands how important it is to listen to the customer. Her insight and expertise will be invaluable to Afin.”

Last week, Afin Bank appointed Rob Lankey as director of credit.

Lankey has been in the industry for over 35 years, including executive roles at Norwich and Peterborough Building Society, Shawbrook Bank and GB Bank.