The new strategic partnership will enable the specialist lending group to provide a continuation of the advice process for customers.

Meanwhile, for Lifecover.com, this is its first major deal since it came under new ownership in January.

Loans Warehouse said, as the pandemic and restrictions began to ease, the partnership would investigate future marketing opportunities and assist the respected businesses where possible.

Matt Tristram, director of Loans Warehouse said: “We are delighted to partner with Lifecover.com. We are always looking at ways we can improve the customer journey, with life insurance being an area of interest for some time.

“During our discussions with Bret and his team, it was evidently clear they were the right partner for us and really looking forward to seeing our partnership develop.”

Bret Jackson, managing director Lifecover.com said “This is a significant partnership for Lifecover.com.

“We are extremely proud of what we have built in a short period of time. This deal demonstrates we have a compelling proposition which meets the requirements of a group in such stature as Loans Warehouse.”