The agreement between MoneySuperMarket and digital insurance distributor ATEC Group will allow the price comparison site to launch a digital, non-standard home insurance quote and buy service direct to consumers.

Ceta Insurance is a B2B non-standard insurance platform, offering a quote, compare, click and bind service for brokers from a panel of property insurance providers specialising in more than 40 non-standard risks.

Money Supermarket insurance expert Mark Felix says: “Customer needs are becoming more individual, so insurance has to change too.

“From Airbnb to home offices, from converted barns to narrowboats – more and more of our homes are non-standard.

“But homeowners don’t have time to look through the small print of non-standard policies – they want fast, reliable insurance.

“This partnership with ATEC enables us to offer customers a panel of insurers that are able to quote on up to 40 non-standard risk types giving consumers a wider choice of options at competitive prices.”

ATEC Group chief executive Brendan Devine adds: “Despite around nine million homes in the UK being classed as ‘non-standard’ the area of non-standard insurance is still hugely underserved.

“Our Infinity Platform offers brokers and distribution partners a quick and easy way to compare non-standard quotes for their clients, but, given the growing demand for non-standard home insurance, it was clear there was a demand in the direct-to-consumer space too.

“In response, we have been working closely with MoneySuperMarket and our panel of specialist insurers to create a unique offering in the aggregator space.”