Atom bank revamps broker website Mortgage Finance Gazette

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Atom bank has rebranded its broker website, which it says will make it faster and easier for intermediaries to use.

The app-only lender has scrapped the Digital Mortgages brand, and its products will be listed solely as Atom bank on sourcing systems.

It says: “The rebrand will remove any confusion that may have resulted from Atom bank having two separate brands for brokers and end customers.

“The new structure and design mean that brokers will swiftly be able to access the information they need and check up on applications for both residential and commercial cases.”

It adds that brokers do not need to do anything as a result of the rebrand, with all old Digital Mortgages links being redirected to the new Atom bank intermediaries site.

Atom bank chief commercial officer Chris Storey says: “The launch of this rebrand is an important moment for Atom bank.

“We put a lot of work into ensuring that it’s as easy as possible for intermediaries to work with us, for both their residential and commercial clients, and this rebrand is another step in improving that.

“While the Digital Mortgages brand has been a big part of our growth, the time has come to create a unified brand that’s stronger and aligned under the Atom bank name and values.”