Mortgage Advice Bureau says its acquisition of tech firm Dashly will help in its drive to build a lifetime financial partnership with its clients.
Last month, MAB completed its £2.8m purchase of Dashly, which provides mortgage monitoring software and data.
Revealing more details of the strategy behind the acquisition, MAB says the move is part of a long-term plan to move beyond “traditional mortgage advice” and become their clients “lifetime financial partner”.
The mortgage monitoring technology will be integrated with MAB’s customer relationship management (CRM) and there will be further developments enhanced by AI.
This will provide advisers across the network with direct access to the data within the CRM to support more proactive communication with clients.
MAB says this will help brokers identify opportunities to review mortgage deals and enable wider conversations about property equity and protection needs by giving advisers a more complete real-time view of clients’ circumstances and assets.
Mortgage Advice Bureau says the acquisition will support more personalised customer communications by combining mortgage monitoring with existing customer data and developing its use of data and AI. This is expected to give advisers a more complete, real-time view of clients’ circumstances when engaging with them.
Mortgage Advice Bureau chief executive officer Peter Brodnicki says: “Dashly’s data hub and mortgage monitoring technology fit closely with our plans to increase the value we deliver to partner firms and their customers.
“By bringing this capability into the business, we can better support advisers in staying engaged with clients over the life of their mortgage and ensure customers are not paying more than they need to.”
A spokesperson adds that MAB’s primary focus is on using the software within its own roadmap and it has no plans to market or license Dashly to new external firms.
