Average rent cost drops for fourth consecutive month: Goodlord

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The average cost of rent across England reduced by 2.4% during November, taking averages down from £1,276 in October to £1,245 in November, Goodlord reveals.

This marks the fourth consecutive month of rental average reductions following the rental price peak in July, when prices hit £1,496.

The run of reduced prices means renters confirming a tenancy in November are paying £3,012 per year less (or £251 per month less) than those who took on a new lease in July.

Rents dropped in all regions monitored except the West Midlands where the average rent price increased by less than £1 across the month.

The biggest changes were seen in Greater London, where month-on-month prices were 4.5% lower during November, followed by the North West, which saw a 4.3% reduction.

On a yearly basis, average rents are up by 3.3%. In November 2025, rental averages sat at £1,245 compared to 2024’s figure of £1,205.

This 3.3% rise is higher than October’s figure of 3.1% and significantly higher than figures recorded in September, when year-on-year rental inflation sat at 2%.

The most significant year-on-year rise was recorded in the North West, where prices are 6.6% higher compared to the same time last year.

This was followed by the North East, where prices are up 5% year-on-year.

Goodlord’s data also shows the average void period lengthened from 21 days to 24 days across England, an increase of 14%.

Voids are higher than at the same time last year, when voids sat at 21 days.

The longest void periods can now be found in the West Midlands, where properties are vacant between tenancies for an average of 30 days. And the lowest are in London, where voids are currently 20 days.

Goodlord chief executive William Reeve says: “We are seeing a pattern develop across these critical figures.”

“Whilst month-on-month rental averages continue to mirror the seasonal ebbs and flows we’d expect of the market (particularly in the winter months), the uptick in the pace of annual rental inflation shows that supply and demand pressures aren’t abating.”

“This could point towards new rental records being set next year and another intense year for the market, particularly as the Renters’ Rights Act comes into effect.”


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