The businesses already provide the service to Confused.com, The Times and Rest Less, and are now making it available more widely.
The service provides a fully white-labelled digital mortgage comparison journey, hosted on the Koodoo platform, through which customers can understand eligibility and likelihood of acceptance for products and lenders, before choosing to apply either directly with a lender or via Fluent.
The Koodoo platform integrates with Fluent’s contact management system and proprietary MyFluent app, as well as lender application portals.
Koodoo and Fluent’s CRM, reporting and analytics capabilities provide consumer sites with data to measure performance, as well as re-engage and support customers over the lifecycle of a mortgage.
Seb McDermott, chief executive and co-founder of Koodoo, said: “Together with Fluent Mortgages, we have developed a mortgage journey that is unique in the market in offering an outstanding digital user experience, expert support over the phone and a choice of applying via broker or direct to lender.
“Our partnership means consumer sites can get to market quickly with a journey that provides outstanding mortgage support to their audiences and delivers commercially.
Paul Ford, commercial director at Fluent Money Group, added: “We’re excited to be strengthening our existing partnership with Koodoo and take this service to a much wider audience.
“We have a shared focus on enhancing the customer experience in the mortgage market, something that is very much a combination of outstanding service and leading-edge technology.
“This partnership is further evidence of our ambition to disrupt the market and offer a next-generation experience to consumers on their mortgage journey.”
