Rents rise for fourth consecutive month: Goodlord Mortgage Strategy

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Rents rose for the fourth month in a row during April, according to the latest Goodlord Rental Index.

Average rent per property edged up across the month and voids remained steady at 21 days, the same number as in March, as demand remains consistent ahead of the peak summer months.

In April 2025, the average rent per property in England was £1,216. This is 4.2% higher than April 2024’s figure of £1,166. This equates to a year-on-year increase of £50 per month (or £600 per year) for tenants. However, April’s year-on-year rise of 4.2% is slightly lower than March’s figure of 4.6%.

At a regional level, the North West, South East and West Midlands all registered year-on-year rent rises of over 5%. In contrast, the East Midlands recorded an annual rise of less than 1%.

From a month-on-month perspective, rents rose for the fourth month in a row during April. Average rent per property rose by a modest 0.2% – increasing from £1,213 in March to £1,216 in April.

Properties in the East Midlands, North East, North West and the South West all saw a small uptick in average costs. The largest being in the North East, where prices rose by over 2%.

However, Greater London, the South East, and the West Midlands all saw marginal reductions in the average cost of rent. London saw the biggest decrease, with prices down 1% in the capital during April.


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