According to SimplyBiz, the partnership is designed to help brokers and advisers grow the range of product areas on which they can offer support.

Moreover, advisers from The Equity Release Experts – Key’s whole of market offering, will support all clients who are referred to Key Partnerships.

Jason Ruse, business development director at Key Group, said: “With clients increasingly taking a more holistic look at their later life finances, it is more important than ever that advisers can access a trusted referral partner.

“We are therefore delighted to be working with SimplyBiz Mortgages as they grow the support they provide for their members in the later life arena.”

Richard Merrett, head of strategic development at SimplyBiz Mortgages, added: “It is vital to help brokers support clients in finding exactly the right solution for their individual needs, whether that means conducting the business themselves, or referring to a specialist.

“I was hugely impressed by the experience, expertise and commitment to delivering excellent service demonstrated by Key Partnerships, and I feel that their client-centric approach is aligned with that of our members.”