Tenet is rebranding a number of its offerings to focus on a sole Tenet brand, as it builds a new customer relationship management system in the wake of complaints over adopting Intelligent Office.

The group currently runs an advice network under Tenet Connect, a mortgage and protection network under Tenet Lime, compliance support under Tenet Select, and in-house advice under Aspire.

Connect and Lime will be rolled into one brand – Tenet Network Services – from 1 October 2020, while Select will become Tenet Compliance Services and Aspire will become Tenet and You.

The group says that the move comes after research on the brand with advisers and clients last year showed that the Tenet name was the one they identified most with.

Meanwhile, Tenet also says it is launching a new CRM system for member firms.

Since rolling out Intelliflo’s Intelligent Office across the group last year, a number of Tenet advisers have expressed dissatisfaction with the new system, which is now used by 95 per cent of its firms.

While Tenet says the additional technology is intended to “complement our continued focus on driving the benefits of IO’s technology to better support members and their customers”, the cloud-based programme Zoho will be bringing together current in-house member technology support onto one platform.

This will lead to “the provision of a new CRM system which is streamlined, transparent, easy to navigate and has the ability to process all functions including AST, audit and authorisations,” Tenet says, one which is “custom configured to respond to Tenet members’ specific needs”.

Tenet will also create a dedicated support team for members using IO, and will consolidate a number of other support teams including helpdesk and account management into a sole business support group.

Tenet says 40 new roles should be created, but redundancies are also likely as a formal consultation period begins.

Mortgage Strategy sister magazine Money Marketing understands that, depending on the consultation, there could be 40 fewer jobs after the streamlining process.

Tenet group chief executive Mark Scanlon says: “Over the last 12 months, we have been focusing on simplifying our business, improving our technological capability and better servicing our members. However, the plans announced today have been accelerated by recent necessities of home working and social distancing caused by Covid-19.

“Nevertheless, the further simplification of our business and investment in technology have been in train for a while now, as we seek to better serve the needs of our members.”

Tenet had already sold off investment arm Sinfonia Asset Management to Tatton Asset Management last year, and transferred its white label platform to Hubwise.