New broker launched by mum and daughter team Mortgage Finance Gazette

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A mother and daughter have teamed up to launch a new whole-of-market mortgage broker linked to an established protection adviser.

Heather Greatorix is today launching Heath Mortgage Solutions, a new residential and buy-to-let advice firm in London, with backing from her mother’s business Heath Protection Solutions.

Heath Protection Solutions, a Shoreditch-based specialist protection adviser, was founded by Naomi Greatorix, Heather’s mother, in 2014.

The protection firm has taken a 20% stake in the new brokerage and Naomi will be supporting Heather in running the business.

Heather says: “This is a huge milestone, and I’m thrilled to bring Heath Mortgage Solutions to the market.

“What makes this journey even more special is that I’m launching this business with my mum by my side.

“She’s been in the financial services industry for 25 years and has experience of owning her own business for over ten years, so combining her experience with my fresh perspective is such an exciting pairing.

“This journey isn’t just about starting a mortgage company, it’s about building something together as two women, from two generations, showing that family, trust, and female leadership can be at the heart of this industry.

“There needs to be more young females in the mortgage industry, and I want other young women to see that there is a place for us, not just to take part, but to lead and drive innovation.”

Heather began her career at LDN Finance in 2018, progressing from an administrative role to an advisory position and eventually into management

Naomi Greatorex says: “I am really excited to be able to support Heather, launching her new mortgage brokerage business.

“I established Heath Protection Solutions in 2014, and I am looking forward to seeing how Heath Mortgage Solutions can help support more clients, access quality, whole-of-market mortgage advice.

“Mortgage advice through a younger, female-led business, is, in my opinion exactly what the mortgage industry needs.

“While we will be working together, as I have a share in the business, they will remain two separate businesses.

“The investment forms part of Heath Protection Solutions wider growth strategy, having recently launched with a number of new partners, including Norton Insurance Brokers, and we believe through working together, we can bridge the advice gap.”