Eaton has played a central role to date in April Mortgages’ launch, bringing 5-15 year fixed rate mortgages into the UK market, and providing new levels of security and certainty to both advisers and clients.

In the new position, he will utilise his experience in the industry in steering April Mortgages’ operations, as well as its sales and marketing activity, as it builds relationships with advisers across the UK.

Commenting on the appointment Eaton said: “My 25 years in wealth and mortgages will be invaluable in informing the conversations we have with advisers and distributors across the sector as we spread the April Mortgages message, which has already struck a chord with so many.

He added: “The volatility of the last few years has highlighted the benefits that mortgage advisers and their clients can enjoy through longer-term fixed rate mortgages, and we have already seen substantial interest in our innovative range of products.”