Net growth in new firms in Q3 and YTD: Network League Table Mortgage Strategy

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During the last quarter there have been a couple of stories within network land that may not have caught everyone’s attention.

As Paul Day founder of Network Consulting points out, recently advertised on Forbes Burton business consultant’s website, was an unnamed mortgage network up for sale.

“Although consolidation is inevitable, as I’ve written previously, there are new challenger propositions that have entered the market and more coming. Secondly, HL Partnership announced what they describe as a “strategic Investment” from The Better Home Group, a major player from South Africa.”

He added: “it may well have noted that MAB appeared to have not recruited any new firms in 2024.  However, it became apparent that all new firms had been recruited in to a different company in the group, Mortgage Advice Bureau (Derby) Limited and were therefore not included in previous tables. This has now been remedied and the correct number of joining firms now included.”

Looking specifically at the latest Network League Table data produced by Network Consulting, Day says it looks as though John Charcol has had a massive loss of firms. However, most of the firms that appear to have left, were single adviser firms and many of the advisers have remained with John Charcol as RI’s.

“Clearly, following LSL completing the purchase of John Charcol in April, they have just restructured their AR model, so not as bad as it first appears,” he explains.

The networks that have experienced the most sizable growth in the mortgage market are The Right Mortgage Network with a net gain year to date of 32 firms, however TMG needs to be mentioned again with an impressive growth in firms numbers year to date of 29.7%, closely followed by Cornerstone with a growth of 24.6%. TMG experienced their first loss of firms of 2024 in Q3, losing 12 firms, which was a net loss of one as they on-boarded 11 in the same period.

The FCA register doesn’t have the functionality to monitor new and leaving mortgage advisers, but by using data Network Consulting has pulled at various points throughout the year, there has been in a net increase in mortgage adviser numbers of 334 across the networks displayed.

This, Day explains, is not affected by the omission of MAB new firms but is slightly skewed however, because Sense network appear to have added mortgage permissions to a large number of advisers that didn’t have them previously. So, the true adviser growth number over the same period is closer to 130, which is still encouraging.

“There are some very strong network propositions and the network model is still enjoying net growth in new firms both year to date and in Q3, despite the “false” loss of 35 firms for John Charcol. Choosing the right model for any adviser business is imperative for long-term, profitable and uninterrupted journey. There are offerings that will suit most businesses and more choice is likely to come to the market in the coming year,“Day concludes.

Network  Total number of AR firms Number of AR firms that joined in YTD 2024 Number of AR firms that left in YTD 2024 Net change in number of AR firms YTD 2024 Net change in percentage terms Net change in AR firms in Q3 2024 Number of advisers with mortgage permissions as per FCA register (CPD20 & CPD21)  Average number of mortgage advisers per firm
St. James’s Place Wealth Management Plc 2786 186 133 53 1.9% 26 1382 0.5
Primis*† 1125 47 77 -30 -2.7% -19 2316 2.1
Quilter * 707 37 46 -9 -1.3% 1 1406 2.0
Stonebridge Mortgage Solutions Ltd† 647 69 55 14 2.2% 7 1150 1.8
Openwork Limited 612 16 49 -33 -5.4% -9 2438 4.0
HL Partnership Limited† 490 44 31 13 2.7% 5 866 1.8
The Right Mortgage Limited† 395 63 31 32 8.1% 10 687 1.7
2Plan Wealth Management 268 46 11 35 13.1% 8 384 1.4
Sesame Limited† 243 5 13 -8 -3.3% -4 560 2.3
The On-Line Partnership Limited* 238 18 20 -2 -0.8% -2 299 1.3
Connect IFA Ltd† 210 45 21 24 11.4% 10 210 1.0
Mortgage Advice Bureau Limited 186 18 16 2 1.1% 3 1907 10.3
New Leaf Distribution Limited 170 23 14 9 5.3% -2 252 1.5
Sense Network* 169 18 9 9 5.3% 4 386 2.3
ValidPath Limited 144 42 1 41 28.5% 14 54 0.4
Mortgage Intelligence Ltd† 143 6 10 -4 -2.8% 0 339 2.4
Best Practice IFA Group Limited 127 13 7 6 4.7% -1 102 0.8
White Rose Finance Group Limited†** 110 29 11 18 16.4% 5 33 0.3
TMG Direct Limited† 91 38 11 27 29.7% -1 265 2.9
Julian Harris* 75 3 6 -3 -4.0% -1 96 1.3
Beneficial limited† 71 16 24 -8 -11.3% -3 78 1.1
Cornerstone Financial† 65 21 5 16 24.6% 9 175 2.7
Rosemount Financial Solutions (IFA) 65 6 3 3 4.6% 1 101 1.6
Dragon Brokers Limited† 64 28 27 1 1.6% 4 76 1.2
Corbel Partners 52 3 3 0 0.0% -1 60 1.2
Richdale Brokers 42 12 4 8 19.0% 5 30 0.7
John Charcol Limited† 31 1 35 -34 -109.7% -35 163 5.3
Pi Financial Ltd 30 0 3 -3 -10.0% 0 73 2.4
JLM Mortgage Network† 29 3 2 1 3.4% 3 92 3.2
Ingard Financial† 26 1 6 -5 -19.2% 0 34 1.3

* denotes multipal principals (networks) trading under one network brand † denotes networks holding only mortgage and protection permissions** specialise in consumer creditSource: FCA registerFigures correct at 10th October 2024


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