Lilly Pulitzer (1931-2013), the famed Palm Beach clothing designer, thought it would be fun to incorporate her name in the patterns of her dresses. Look closely and you will spot the ‘Lilly” signature hidden in her whimsical designs. Since the 1950s, Lilly Pulitzer items have been recognized as one of the iconic styles that represent the Palm Beach resort life.

Lilly and husband Peter Pulitzer settled in Palm Beach shortly after their marriage. They owned orange groves and, with produce from these, she opened a fruit juice stand on Via Mizner in Palm Beach. While working at the stand, Lilly found that squeezing juice made a mess of her clothes. Seeking to camouflage the juice stains, she designed a cool shift dress without sleeves made of bright, colorful printed cotton.

The juice stand customers became enamored with her dresses. The orange juice stand business was flourishing and interest in the dress soared. The dress was so well liked that she started making more dresses to sell at her juice stand. Eventually, she was selling more dresses than juice, and decided to focus on designing and selling what had become known as her "Lilly’s".

Lilly Pulitzer was a former classmate of, Jacqueline Kennedy Onassis. After Jackie was featured in Life magazine donning one of Lilly's famous shifts, many preppy ladies followed her lead. The Jacqueline dress is one of Lilly Pulitzer's most successful styles.  Pulitzer later stated that the first shift dress her former classmate, Jacqueline Kennedy Onassis was photographed in, was made of kitchen curtains.

And as they say…the rest is history!