The new rates will be available direct and through intermediaries and include a 2-year fixed rate for house purchases of 3.34% at 90% LTV with no completion fee and £500 cashback.

Also included are a 3-year fixed rate for house purchases at 3.84% at 95% LTV and a 5-year fixed rate for house purchases at 3.94% at 95% LTV, both come without completion fees.

A maximum loan amount of £350,000 and term of 30 years applies to the 95% LTV products.

Richard Scott, West Brom’s head of intermediaries, said: “After a difficult year for first-time buyers and home movers with smaller deposits, we’re pleased to be reducing rates on our three and five year products.

“Our competitive deals, particularly the five-year fixed rate, will benefit many customers, especially those who are looking for payment certainty over the medium term.”

Mortgage products revert to the West Brom’s SVR at the end of the fixed rate term, which is currently 3.99%.