Hodge Bank has appointed Daniel Lewis and Sara Bailey to its senior leadership team.

Bailey joins as head of marketing with a decade of marketing experience, including most recently as strategy director at Spindogs.

Hodge says his vast experience in marketing strategy, customer engagement, and digital transformation will be instrumental in leading Hodge Bank’s marketing initiatives.

Hodge has also hired Sara Bailey as head of Operations. Bailey has over 30 years of experience in financial services and has spent the majority of her career at Lloyds Bank, most recently as head of performance and business banking.

The lender says her wealth of experience in operational efficiency, performance management, and business growth will be invaluable.

Hodge Bank chief executive David Landen says: “We’re delighted to welcome Daniel and Sara to Hodge as they take on senior roles within our team. Daniel joins us as head of marketing, bringing his expertise to drive our brand and communications forward, while Sara steps in as head of operations, focusing on enhancing our processes and delivering excellent experiences for our customers. We’re excited to see their leadership and experience make a big impact.”