Bruce has joined from One Answer Insurance, where he was a sales agent, and has nine years’ customer, business development and sales experience.

Mark Hutchings, managing director of Berkeley Alexander, said: “I’m delighted to welcome Caine to our rapidly expanding team – his appointment demonstrates we are doubling down on our commitment to recruit, train, and invest in the next generation of Berkeley Alexander brokers.

“We’re hugely optimistic for 2022 and continue to recruit new team members to cater for growth.

“Despite current hard market conditions, and the ongoing challenges of COVID, Brexit and slow economic recovery, new business income is up 10% on 2020.

“We’ve seen an 18% increase in new introductions and a significant uplift in renewals. Caine will be a great addition to our team as we continue to strive to exceed our targets.”

Bruce added: “I’m thrilled to join Berkeley Alexander and have the opportunity to work for such a fast growing and highly regarded general insurance provider.

“I’m excited to see what’s in store for my new role and how I can use my skills to complement those of the existing team.”