Analysis of Google data by Hiscox insurance, also found that searches for flats in London have climbed by almost 4% over the same timeframe.

However, for international renters, Bolton had the biggest increases in searches for houses, up by 77%, and Bristol had the steepest rise in flat searches, with a 101% jump.

After this, Oxford and Leeds had the second and third strongest increase in demand from international tenants for both flats and houses.

For British tenants, after London, Birmingham and then Edinburgh had the largest jump in demand from flat-hunters, while Cardiff and then Birmingham were the hotspots for those looking to rent a house.

Hiscox landlord insurance product lead Michael Dear says: “As the rental market continues to shift, staying attuned to tenant demand is crucial for landlords aiming to make smart, future-focused decisions. 

“Our analysis highlights how lifestyle changes, remote work, and even social media trends are driving where people want to live. 

“While London remains a key hub for British renters, rising interest in cities like Cardiff and Birmingham points to growing opportunities in regional centres which is likely driven by regeneration efforts and relative affordability. 

“We’re also seeing signs that international renters may be widening their search beyond the capital, with increasing demand in towns and smaller cities that may offer more space and better value for families. 

“For landlords, these emerging patterns can help inform everything from location choices to property type. 

“Whether you’re new to buy-to-let or expanding your portfolio, understanding where demand is building is vital to minimising void periods and futureproofing your investment.”