This is the first major deal for Lifecover.com since it came under new ownership in January.
The deal will see Lifecover.com provide protection advice for Loans Warehouse clients as a continuation of the advice process.
As the pandemic and restrictions look to ease, the partnership will also see the pair investigate future marketing opportunities and assist the respected businesses where possible.
Bret Jackson (pictured), managing director of Lifecover.com, said: “This is a significant partnership for Lifecover.com.
“We are extremely proud of what we have built in a short period of time.
“This deal demonstrates we have a compelling proposition which meets the requirements of a group in such stature as Loans Warehouse.”
Matt Tristram, director of Loans Warehouse, added: “We are delighted to partner with Lifecover.com.
“We are always looking at ways we can improve the customer journey, with life insurance being an area of interest for some time.
“During our discussions with Bret and his team, it was evidently clear they were the right partner for us and really looking forward to seeing our partnership develop.”
