More than half (52%) of prospective buyers say they’re ready to buy in 2026, but four 41% are still waiting for a ‘sign’ before taking the plunge, research by Mortgage Advice Bureau (MAB) reveals.

Despite 75% saying they feel positive about their mortgage options, MAB found that many aspiring buyers are holding back at the final hurdle.

Concerns around affordability, market conditions, and uncertainty about what they can borrow continue to delay decision-making.

MAB’s findings suggest the barrier is no longer just financial, but one of clarity and confidence, with many closer to purchasing than they realise.

The research shows that homeownership remains a powerful goal for prospective buyers, with lifestyle and financial drivers firmly intact. Almost half (47%) say stability and security is their biggest motivation for buying, while 41% want the freedom to decorate or own pets and 37% are focused on building long-term wealth.

However, these ambitions are being tempered by perceived financial barriers as 45% cite high property prices as a key obstacle and 44% say saving for a deposit is holding them back.

Data shows 31% admit they lack understanding of the homebuying process itself, which MAB says highlights that confusion and lack of guidance can be just as significant as financial constraints.

In addition, the research reveals 41% are waiting for the right ‘sign’ to act. MAB says the findings raise an important question: are aspiring homeowners delaying their purchase unnecessarily due to misconceptions about affordability?

The major challenge facing prospective buyers is no longer just financial, but informational.

Despite evolving mortgage products and changing borrowing conditions, MAB explains that many remain unaware of what may already be within their reach.

MAB director of home moving strategy Ben Thompson says: “First time buyers today are more resilient, prepared and motivated than ever before, but too many are still held back by uncertainty and misconceptions about affordability.”

“Over the past year, we’ve seen real changes in affordability, supported by regulatory developments, evolving lending criteria and alternative routes to the ladder – giving buyers more options than ever before, but not always the confidence to act.”

“Speaking to a mortgage adviser can help bridge that gap, giving buyers a clear view of what they can afford, what they can borrow and the support available to them. With the right advice, what feels out of reach can quickly become achievable.”