finova Broker, formerly known as eKeeper Group, has launched as part of the finova brand to support the intermediary sector.

finova Broker provides tools designed to streamline operations, enhance client experiences, and improve brokers’ profitability.

Its CRM platform includes features such as digital conveyancing, integrated credit checks and customisable customer retention workflows.

This will enable brokers to manage each stage of the customer journey while being compliant and improving their financial performance.

finova Broker builds on the strengths of Mortgage Keeper, a key part of eKeeper.

Recent enhancements to its CRM functionality include a lead verification system and a comprehensive journey for leads from initial enquiry on a broker’s website to a partially completed FactFind.

Brokers will also benefit from enhanced customer engagement tools, including automated client and introducer communications and a secure customer portal.

finova Broker now also integrates its mortgage club finova Payment Mortgage Services (fPMS), formerly known as MCI Club.

The club offers brokers payment processing services as well as all the usual features that are associated with a mortgage club.

With fPMS, procurement fees will be paid within 24 hours and brokers gain access to a range of support and referral services, along with tailored technology solutions, including flexible licensing options.

finova Broker commercial director Matt Harrison says: “The official launch of finova Broker, as part of the larger finova group, allows us to clearly position ourselves in the broker market as being a key champion of the broker community.”

“Being part of the finova brand brings extensive advantages for our customers and the wider market, especially as we also provide systems for so many lenders. finova Broker allows us to focus entirely on empowering brokers, helping them increase efficiency and income with the most advanced tools available.”