In 2024, the average Dane County home sold for 3.1 percent above the original list price when there were multiple offers for the home. When there weren't competing offers, the average Dane County home sold for 2.4 percent below the list. 

For Dane County condos, the average was 3.8 percent above the original list price when multiple offers were submitted. When there weren't competing offers, the average condo sold for 1.7 percent below the list. 

In both cases, for homes and condos, listings with competing offers sold for 5.5 percent more than listings without. For a $500,000 listing, this is the equivalent of $27,500.

This huge price difference is why we always work to attract competing offers with our home and condo selling plan. Not to mention that competitive listings tend to attract cleaner offers with fewer contingencies. 

So, why would you choose to sell your home through a "private and exclusive" listing program? Perhaps you have some unique circumstances where a private sale makes sense to you.

But by default, there is no real competition with a private sale. It's a closed market representing only a tiny fraction of the true market for your home. This means you're usually doing the buyer a big favor, and the brokerage a big favor, too, when you sell privately. Remember, the brokerage receives both sides of the commission when you sell to one of its buyers. 

Note: all of the statistics referenced above are sourced directly from the South Central Wisconsin MLS transaction database.