Pure Retirement chief executive Paul Carter will transition to a new role as the lender’s chair.

Pure said this would be both a pathway to retirement and allow Carter to keep overseeing and guiding Pure as it eyes a phase of development and growth.

With Carter (pictured) as chief executive, Pure Retirement has grown its loan book to £6 billion of managed assets and with 80,000 customers supported.

Pure’s current chief operating officer, Simon Hayton, will take over as managing director from April.

Pure’s current chair, Andrew Thirkill, will become a senior non-executive director, while also transitioning to a broader group chair role.

Carter said: “While I undoubtedly remain as passionate about Pure and the wider market as ever, the time is undoubtedly right for a change of role for me, and for a change of leadership for the business.

“I’ll transition to my new role able to look over the current state of Pure with my head held high, and with unbridled confidence in the leadership team that will continue to head up the company.”

Thirkill said: “I’m delighted that Paul will take on the chair role and that Simon will lead the business day-to-day as managing director, and I will remain closely involved in a senior non-executive capacity, supporting the board and leadership team.

“This ensures a continued broad and knowledgeable oversight at the forefront of Pure Retirement as we remain committed to delivering strong outcomes for customers and advisers.”

Last month Pure Retirement launched more white-label adviser resources.