Buyer demand continues upward trajectory: Yomdel | Mortgage Strategy

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Demand for estate agency services was at record highs for the third month running this month, according to the latest Yomdel Property Sentiment Tracker.

The live chat service provider’s data showed that for the week ending 9 August, vendor demand was up 84 per cent while buyer demand increased 70 per cent on the same week last year. Landlord enquiries were up 38 per cent on a year earlier.

Yomdel analysed the data and leads captured in live chat going back to January 2019, up until week ending 9 August 2020 and covers in excess of 35 million unique website visits. It says the levels of enquiries are around 50 per cent higher even than during the fabled ‘Boris Bounce’ of February this year, after a very subdued 2019.

Yomdel founder and chief executive Andy Soloman says: “All the news is now reporting a strong sustained recovery, as it now translates into business wherever possible, but we have seen the engagement levels that predated this for several months, and they show no signs of stopping,” said Andy Soloman,

“Customers are ever more confident with new ways of working, and to date we only saw the early adopters. Every indication says this will get stronger as the broader population also adapts to a new market, using digital channels and virtual services to supplement necessary face to face activities. Some agents appear to still be in ‘lockdown mode’, but the strongest have moved fast to capitalise on this seismic shift, and are surging ahead.”


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