The additions are in order to cope with the high level of demand that ERA has seen from advisers in the growing later life lending market, it revealed.

The business provides compliance oversight, technology solutions and general business support for independent brokers.

Dan Baines, managing director at Equity Release Associates, said: “We were very confident that the tools we provide to later life lending advisers would be market leading when it came to both the adviser and the customer experience.

“But only now, with a growing community of advisers on board, has it become clear just how much of a difference the ERA platform can make.

“Our core values of quality, autonomy and community are offering a balance of support that forward-thinking advisers in our market are embracing.

“We’re delighted to be making such a difference, and look forward to building on these gold standard foundations for both new and existing associates over the course of 2021.”