Hometrack has launched a new home and rental comparables product to power better decision-making for property businesses.

The Comparables product is targeted at stakeholders within the property industry including estate agents, property investors, housing associations and prop-techs. 

Hometrack said it is the most comprehensive set of homes and rental comparable data available in the market.

It covers a breadth of property information from both Zoopla and Hometrack including property attributes, property subtype, year built, tenure, valuations data, including last sale date and amount, and current value.

Hometrack said three API endpoints are available to enable ease of access for property businesses and comparables can be delivered either through UPRN look-up, map vector tiles or geo searches.

The datasets are updated every 30 days and benefit from tiered pricing. And the product can be tailored to the needs of every individual business regardless of their size.  

Hometrack head of property data solutions Ross Allan said: “Although traditionally known for being the leading provider of automated mortgage valuations, Hometrack’s offering is now much more than that and has various use cases for businesses outside of the mortgage industry. 

“Comparables is a fantastic example of this and can be used by estate agents to get ahead of the competition by understanding the latest pricing information on properties in their area and using it to undertake valuations and expand their knowledge of their local market.”