It has partnered with financial services technology specialist ieDigital to launch the offering which includes functions to support online applications and account servicing, such as savings products, notices, withdrawals, transfers and maturity options.

It also includes features such as savings goals, enabling members to plan and save for holidays, weddings or a new car.

ieDigital used its extensive knowledge and expertise in creating digital solutions across the financial services sector for the new online service.

Its Interact platform will enable Dudley Building Society to offer its 34,000 members a more interactive experience, encouraging better savings habits while attracting new customer deposits online.

The 163-year-old Dudley Building Society, which rebranded last month, said the new online solution wouild help its members manage their financial requirements easier than ever before – wherever they happen to be in the country.

And it said this was another step in its approach to environmental sustainability following its Giving Back initiative in 2020, which included the reduction of its carbon footprint by 20%. The new online platform project with ieDigital is a significant step towards achieving this objective.

Jerry Young, CEO, ieDigital, said: “This has been a fantastic project to work on. “The team at Dudley Building Society has taken a confident step in encouraging its members to go digital, while attracting new customers right across the UK, including the discerning and digital-native Gen Z.

“I’m incredibly pleased that we could provide the expertise to turn Dudley’s digital vision into reality, and aid in reducing Dudley’s overall carbon footprint.”

Jeremy Wood, CEO of Dudley Building Society, added: “ieDigital has proved to be the ideal partner to design and implement an online savings solution for our customers. This has been a cooperative venture and we are delighted with the result.”