Vida has introduced a consumer buy-to-let (BTL) product range.

The range is designed for accidental and non-professional landlords and provides a more accessible route into the regulated BTL market.

With consumer BTL mortgages, customers benefit from the additional protections that come with regulated lending.

Last week, Vida announced the introduction of a holiday BTL specialist product range designed to support short-term rental investments in popular UK holiday destinations.

In addition, it added a let to move on product which is a flexible proposition that considers applicants who are letting their property to buy, rent, or ‘move on’—whether relocating abroad, moving in with family, or still deciding their next steps.

Vida head of mortgage product management Ross Williams says: “We’re proud to be evolving our Buy to Let offering in ways that reflect the real-world needs of landlords and the brokers who support them.”

“Introducing our Consumer BTL range marks an important milestone, but it’s the broader enhancements—such as our Holiday Let and Let to Move On propositions announced last week — that truly reflect our commitment to listening to intermediaries and delivering specialist solutions that meet real market needs of customers.”