How does 72SOLD work?

72SOLD has developed an innovative marketing strategy that leverages technology to identify the best potential buyers for your home in “72 hours.” The program’s condensed timeline is crafted to create urgency among buyers, fostering a competitive atmosphere that can lead to more favorable offers for the seller.

It should be noted that the company’s original marketing strategy was to restrict showings to 90 minutes, and its advertising promoted the concept of actually “selling” your home in one weekend, or 72 hours, hence the 72SOLD slogan. This method was especially effective during the 2018–2021 hot seller’s market. When the market slowed, the company adjusted its marketing to focus on “finding” the best offers in 72 hours. The timeline they strive to deliver now is to provide sellers with an acceptable purchase offer within 8 days.

According to its website, the adjusted model still creates a competitive environment that sets the stage for buyers to make higher offers in a short time span. Here’s a snapshot of how 72SOLD’s selling process generally works, presented in 5 steps:

1. Request your price online

As an inquiring seller, you will typically start online by visiting 72sold.com and answering some basic questions about your home. These include:

• Type of home: Select single-family, condominium, or townhouse
• Your home’s condition: Options include tear down, needs significant work, needs a little work, needs nothing
• Your home’s estimated worth: Select from value ranges starting at “$300K or less” up to “over $3 million”
• Selling timeline: Your timeframe choices will include ASAP, 1-3 months, 3-6 months, 6-12 months, 12+ months, or not sure
• Enter your phone number: The platform requires a valid phone number before it will provide you with an initial selling price estimate

A company representative may contact you to ask for additional details about your home.

2. Onsite visit with a 72SOLD agent

If you are interested in learning more, you can set up what the company describes as a no-obligation ​​”15-minute walkthrough” visit from a 72SOLD agent. The agent will assess your home to ensure that its condition matches the initial selling price they provided. The agent can then also answer any questions you may have and discuss your home’s potential in the current market. There is no cost to inquire about your home’s initial selling price or for the 15-minute valuation walkthrough visit.

3. Set up for showings

If you choose to proceed, the agent will guide and assist you in preparing your home for showings. The agent will also list your home on the local multiple listing service (MLS) and market your property using the 72SOLD method. The goal is to generate as much buyer interest as possible over the course of a week, creating hype before a single weekend of showings. To encourage speed and competition, the 72SOLD agent will typically set a deadline that all buyer offers must be submitted by 5 p.m. on Monday.

4. Receive and review offers

If the 72SOLD method worked, you should have one or more offers from serious buyers by Monday night. The company promotes its ability to attract strong offers within this active 72-hour marketing period, with the goal of having a signed purchase agreement within 8 days.

5. Accept an offer and close the sale

If you accept an offer, you can move forward to closing. It’s important to note that the 72SOLD method does not mean you can close and move within 8 days. While this is an accelerated selling strategy, sellers using 72SOLD’s program will likely still have to wait the typical 42-60 days to close the sale, especially if the buyer requires financing.