Ross will be tasked with leading the expansion of wealth, protection, later life, and mortgage services to directly authorised firms and its mortgage network advisers.
He joins Sesame on 7 June having previously been director of financial planning proposition at Charles Stanley & Co. Prior to that he was head of proposition delivery at 1825 Financial Planning.
Michele Golunska, chief executive officer of Sesame Bankhall Group, said: “Craig is a senior figure with an excellent track record in the design and build of new products and business services for advisory firms.
“Craig’s in-depth financial planning knowledge will be hugely beneficial in his new role leading our propositions team, who will help to deliver an exciting new range of market-leading investment, protection, and mortgage services.
“The arrival of Craig and his new team further demonstrates our Group’s commitment to expanding our range of services through Bankhall, Sesame, and PMS Mortgage Club, helping to drive profitable growth for advisers whilst offering good customer outcomes.”
Ross added: “I am delighted to be joining Sesame Bankhall Group at an exciting and interesting time for the financial services industry.
“The impact of the past 18 months has yet to be fully understood and we are in the midst of a period of unprecedented regulatory focus and change.
“The Group is well known for the valuable services it consistently provides its members and clients, but I’ve been particularly impressed with its innovative agenda and desire to develop and broaden these further.
“I look forward to leading the propositions team in doing so and continuing to support our members and clients’ delivery of exceptional customer experience and outcomes.”
