The acquisition sees MAB take a 100% stake in HomeOwners Alliance from its founders Smoove Limited.

HomeOwners Alliance is a UK consumer platform, which provides guidance, tools and services to homeowners and prospective buyers.

MAB says the acquisition supports its strategy to expand its presence across the wider home moving ecosystem. It will also increase lead volumes and extend the range of services available including protection.

It also highlights that the addition of HomeOwners Alliance will strengthen its position ahead of any potential changes arising from the government’s ongoing home-selling and buying consultation.

MAB director of home moving Ben Thompson says: “HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers.”

“This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB’s role across the wider home-moving process. We’re pleased to welcome HomeOwners Alliance to the Group and look forward to supporting its continued growth.”

HomeOwners Alliance founder and chief executive Paula Higgins adds: “HomeOwners Alliance was created to help people navigate one of the biggest financial decisions of their lives.”

“By joining Mortgage Advice Bureau, we will benefit from additional resources and reach, allowing us to expand the guidance, tools, and research we provide. We will continue to operate independently, retaining a strong voice for consumers, and are excited about our growth plans under MAB’s ownership.”