A new platform, JammJar, has now launched following months of adviser-led  development.

Backed by Haatch and FSE Group, JammJar is an AI-native platform focusing on the most time-intensive and insight-critical parts of the mortgage broker’s day: phone calls, emails, CRM updates, and compliance admin.

JammJar is now accepting registrations from firms who want to join the next wave of onboarding.

The team says the platform is designed not to replace advisers, but to help them thrive — by removing friction, improving clarity, and allowing brokers to focus on advice, not admin.

“This isn’t about replacing the adviser — it’s about making space for better conversations, better records, and better outcomes,” said JammJar chief executive Karl Griffin (pictured with co-founder Chris Underhill).

“We’re equipping brokers with the tools to scale and serve more clients — and we hope to also help lenders innovate and open up access to homeownership through more diverse products that meet the needs of underserved would-be homeowners.”