Mortgage and protection brokerage First Mortgage Solutions has rebranded to provide greater clarity between its consumer and broker offerings.

The firm’s consumer-facing advice arm will now operate under the new name The Finance Centre, while First Mortgage Solutions will continue as the brand for its broker network, supporting advisers across the UK.

The Finance Centre will continue delivering expert advice on mortgages, protection, and financial planning.

Alongside this rebrand, the launch of the First Mortgage Solutions Broker Network formalises the company’s growing support infrastructure for self-employed mortgage advisers.

The network offers access to compliance resources, technology, marketing support, and a community to help advisers.

First Mortgage Solutions principal Christopher Davies says: “By introducing The Finance Centre for consumers and positioning First Mortgage Solutions as our adviser network, we’re creating a clearer distinction between the two sides of our business—while ensuring both continue to thrive under the same trusted leadership.”

Earlier this month, First Mortgage Solutions announced it has brought Jim Kelly Mortgage Services, a rival mortgage advisory firm serving clients across North Wales.

First Mortgage Solutions said the broker will operate under its brand, adding that the new addition’s clients will be “supported by the wider resources and expertise of their team”.